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Painless Pledging:How to Attract Your Perfect Sponsors
by Diane Riley
When I heard about Deborah's Relaxathon, I became very excited about supporting her in making it a success.
This was the first time I had ever canvassed anyone to sponsor me (except for selling Girl Guide cookies). I was a little nervous but I decided to accept the challenge.
Below are the steps that I took to make my Relaxathon experience a success:
Begin with the end in mind. I decided how much money I intended to collect in pledges. How many sponsors would I need to collect that amount? What would be the average pledge in order to achieve my intention?
Become familiar with how the program works. I wanted to be able to enthusiastically explain it, with confidence, to my potential sponsors. I found that others were magnetized by my enthusiasm and wanted to learn more about it.
Create a list of relaxing activities and decide how much time to commit to doing them each day. By having a plan, it made it easier to achieve my goals and I knew in advance that I could manage it.
Be prepared to give sponsors an idea of how much to pledge. Based on my plan, I knew how much time I had committed to for the length of the Relaxathon. Then I worked out a total at $.25 a Relaxathon point. I found some sponsors preferred to pledge a specific amount regardless of the number of minutes I participated.
Choose like-minded people who would be willing to support the cause - and visualize them signing the pledge form. Thinking that the best place to begin was at home, the first two names I put on my list were mine and my husband’s! Next I listed some friends and associates whom I thought would also be supportive of the project.Give thanks, in advance, for all the people who will sponsor you.
Approach potential sponsors in a friendly and enthusiastic way. I told them a little about the Relaxathon and gave them the web site address so that they could check it out for themselves. I also told my sponsors that they would receive a tax receipt for their pledges of $10 or more. And I remained unattached to the outcome i.e., I didn’t take it personally if they said no.
Carry the pledge form everywhere so that sponsors can sign up on the spot. You never know where you might meet a potential sponsor (E.g. bank and grocery store line-ups). I found many of my sponsors were impressed by my preparedness and immediately gave their commitment.
Encourage sponsors to participate. I regularly asked my sponsors if they knew of others who might be interested in sponsoring me or whether they would like to participate in the Relaxathon themselves.Collect the pledges in a timely fashion. As soon as the Relaxathon was over, I followed up with all my sponsors and I persisted until I had collected every pledge.
Send a thank you note or e-mail. I truly appreciated the support of my sponsors and enjoyed letting them know the results of my participation.
Celebrate your success!!!
By following the above steps, I was able to support the valuable work of the Heart and Stroke Foundation of BC & Yukon whose goal is to eliminate heart disease and stroke, as well as earn one of the prizes from a local spa.
I wish you tremendous success with your participation!
Diane Riley, is a Life & Business Coach who is committed to helping people get more out of their lives. Diane currently lives, works, and plays in beautiful South Surrey, British Columbia, Canada.
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